Why Marketing Service Subscriptions Work Better than Project-Based Marketing

Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how…

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THE LAUNCHPAD CERTIFIED AS A WOMEN-OWNED AND MINORITY-OWNED BUSINESS

The Launchpad Certified As A Women-Owned And Minority-Owned Business For Immediate Release – October 20, 2022 Tonya Turrell tonya@thelaunchpadleads.com (800) 267-3420 Technology Matchmaker continues its commitment to diversity and inclusion with certification from WBENC and NMSDC   Altamonte Springs, Florida October 20, 2022—The Launchpad Group, Inc., a business specializing in technology matchmaking services, is proud…

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Cybersecurity Vulnerabilities, Trends, News, and Incidents to Put on Your Radar

Cybersecurity concerns continue to dominate the headlines, and it seems like not a day goes by without news of another breach or malware attack. In 2021 alone, ransomware attacks cost the world an astounding $20 billion. Overall, cybercrime is expected to result in losses of $10.5 trillion annually by 2025. These figures boggle the mind,…

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Why You Need to Move to Middle of the Funnel Marketing

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

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SASE Technology and Why it Really Matters Right Now

Secure Access Service Edge (SASE) is a security framework that provides the conversions of network connectivity technologies into one cloud-delivered platform to enable faster and more secure transformations. The term “SASE” was introduced by Gartner researchers Neil MacDonald and Joe Skorupa only last year. It refers to a cloud-delivered solution combined with an SD-WAN, which…

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New York Weekly – The Launchpad is Leading the Tech Industry with Innovative Matchmaking Services

For businesses to compete in today’s world, having the right technology is essential. But with so many available tech solutions, it has become more difficult than ever for companies to research, identify, and engage the right IT vendors. Thanks to The Launchpad, they no longer have to worry about finding the right tech solution. Because…

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The Launchpad Receives WBENC Certification as a Woman-Owned Business Enterprise

The Launchpad Receives WBENC Certification as a Woman-Owned Business Enterprise Orlando, FL: June 6, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, is now certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE). WBENC certification for women-owned business is the gold…

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The Launchpad Announces CEO Tonya Turrell Named Orlando’s 2022 Women of the Year

Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief Executive Officer Tonya Turrell has been named one of Orlando’s 2022 Women of the Year by Orlando magazine. The program identifies 24 women who are making a positive impact in…

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Cybersecurity: You Don’t Know What You Don’t Know

Cybersecurity: You Don’t Know What You Don’t Know And What You Don’t Know Will Hurt You Many CIOs and CISOs are most fearful of the unknown – risky areas that perhaps they don’t think about or address (network segmentation, IAM, PAM, zero trust, cybersecurity awareness training, network security, cloud security, endpoint security, etc). This uncertainty…

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Why You Need to Move Beyond Traditional IT Architectures: The Case for Zero Trust Architecture

Why You Need to Move Beyond Traditional IT Architectures: The Case for Zero Trust Architecture Traditional IT architectures built their security systems on the premise of “trust, but verify.” But today’s security perimeter has expanded exponentially with remote workforces, BYOD policies, and cloud-based solutions. As a result, the attack surface that hackers can exploit is…

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The Death of Perimeter-Based Security

The Death of Perimeter-Based Security Perimeter-based security has become flawed and outdated. It’s no longer a tenable approach. This is because perimeter-based security is a self-defeating mechanism in an era that has dissolved the traditional network perimeter. How the remote workforce and flexible work era have affected perimeter-based security There are three trends accelerating the…

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